What to look for in a commercial photographer

November 7, 2016

You’ve recognised that you need to hire the services of a commercial photographer for your business. There are several things to keep in mind when finding the right photographer to work with. Follow these simple steps and your commercial photography commission should not only be easier but you’ll get better images to boot.

It’s true that we now live in a more visually driven world than ever. With the rise of social media and the explosion of the connected household, the number of platforms on which you can get your message out has increased exponentially. But where do you start?

  1. Ask yourself, why do you need commercial photography?
    If you start from this angle you will have a good idea of what you’re looking to achieve. Whether it’s for press releases, new premises or to highlight your products / services by having a clear idea at the outset means you will get much more from the session.
  2. Remember that people buy from people
    Encouraging a personal connection between your company and the wider world will create a strong creative visual and people centred photography really enforces the message. Think ‘Meet the Team’ page on your website, or even social media images.
  3. What do you want your photography to say about your company?
    You really need to understand what it is you want to say. Why do your loyal customers repeatedly buy from you? What is your unique selling point? The answers to these questions are drivers for your visual identity (which is more than your company logo and colour scheme).
  4. How much should you spend?
    Photography for your business is part of your marketing activity and as a general rule of thumb should be approximately 10% of your annual revenue. A decent commercial photographer will usually cost a minimum of approx £500 to £800 per full day of work. Most photographers quote based on the parameters of a job.
  5. Who should you work with?
    Well, me of course! But in all seriousness, it’s really important to not just use the cheapest or first photographer you come across. Photographers are creatives too and they will have their own distinctive style. This should appeal to you before committing to working with them.

What is really important when looking to work with a commercial photographer is that you really get on with them. They are a professional like a solicitor or an accountant, not just a hired hand. They can provide lots of advice on how best to achieve the ideas you have. Ultimately you have to trust them with your vision, so make sure you feel they get it and truly understand your desired outcome.

To discuss any photography needs that you might have, please contact Mark on 0113 882 3100

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